AI (8112) Master Offer File (MOF) Changes

1. Pre-Launch Changes

The following items can only be changed before the Campaign Start Date. Once the campaign begins, these items can no longer be modified:

Purchase Requirements - The purchase requirements needed to qualify for the offer.

Offer Value - The coupon’s offer value (e.g., $1.00 off).

Rolling Expiration - Rolling Expiration (Yes/No) and, if applicable, the number of days after distribution until each individual coupon expires.

Campaign Start Date - Can be changed to any future date after the date the change is submitted.

Redemption Start Date - Should match the Campaign Start Date and can be changed to any future date after the date the change is submitted.

2. Pre- and Post-Launch Changes

The following items can be changed throughout the offer’s active campaign period:

Campaign End Date - Can be changed before the originally submitted Campaign End Date. The new date must be after the Campaign Start Date and after the date the change is submitted.

Redemption End Date - The final coupon expiration date. It can be changed to any future date and may be the same as or later than the Campaign End Date.

Offer Description - The description used on the internal offer record. This is not the consumer-facing offer description.

Total Offer Circulation - The total number of coupons authorized for the offer.

Distribution Provider Allocation - The number of coupons allocated to each authorized Distribution Provider.

Purchase Requirement GTINs - The 12-digit UPCs and/or 13-digit EANs that qualify for the offer’s purchase requirements.